Synopsis: As Boston moves for health it creates a percussion-based soundtrack.

Objective: Create a 30 second PSA for broadcast in less than a week with no budget in order to capitalize on the earned press coverage for one of Boston’s largest health initiatives.

Target Audience: A general audience.

Background: Boston is one of the healthiest cities in the nation, yet about half its population is obese or overweight. This rise in obesity is causing an increase in medical conditions and healthcare costs. Boston Moves For Health is a comprehensive initiative designed to raise awareness about the risks of obesity and to encourage Boston citizens to increase their amount of exercise.

The goal is to lose 1 million pounds and move 10 million mile in one year. The feature of this campaign is an online portal that allows users to set personal health goals, create customized workouts, find events and places to get active, log their progress, and receive nutrition tips.

My Role: Director, editor, and animator.

The Team: Chase Carpenter, Sound Design; Men’s HealthCREW, Production Assistants; Megan McClaire, Voiceover Talent.

Special Thanks To: Ronnie Zuniga, Sonal Parmar, Pauline Yee, and all who helped pull this PSA together at the last minute.

Distribution: Comcast Cable, WCVB television (ABC’s Boston affiliate), and the web.
Related: Boston Moves for Health Ad #2