Synopsis: How many cookies would you have to eat to equal the same amount of sugar as in a soda? A live action and stop motion web PSA.

Objective: Create an online advertisement that raises awareness about the direct connection between consuming too many sugary drinks and an increased risk for obesity and Type 2 diabetes.

Target Audience: A general audience.

Background: Over the past 20 years, obesity levels have doubled in the United States. Numerous studies have linked this increase in obesity to increased consumption of sugary drinks.

Sugary drinks such as soda, sport drinks, sweetened tea, coffee drinks and energy drinks, are loaded with “empty,” or non-nutritional calories that can be damaging to your health.

My Role: Producer, Director, and Editor.

Related Work: Fatsmack! Campaign.