Synopsis: An online teaser video for a Boston Public Health Commission campaign about the risks of consuming too many sugary drinks.

Objective: Create an online advertisement that uses humor to raise awareness about the direct connection between consuming too many sugary drinks and an increased risk for obesity and Type 2 diabetes.

Target Audience: Teenagers and young adults with a particular focus on Black and Latino communities.

Background: Over the past 20 years, obesity levels have doubled in the United States. In Boston, 25% of students in Boston Public Schools are obese. Numerous studies have linked this increase in obesity to increased consumption of sugary drinks.

Sugary drinks such as soda, sport drinks, sweetened tea, coffee drinks and energy drinks, are loaded with “empty,” or non-nutritional calories that can be damaging to your health.

The communities hit hardest by obesity and Type 2 diabetes are primarily Black and Latino.

The Boston Public Health Commission (BPHC) in conjunction with it’s Youth Media Council, a group of Boston youth recruited by the BPHC to help raise the awareness of the negative health effects associated with sugar-sweetened beverages, developed a youth-targeted campaign to raise awareness about the the pernicious effects of drinking too much sugar.

My Role: Producer, Director, and Editor.

Crew: David Kruta, Director of Photography. Sergio Herrera, Colorist. William Wirasnik, Sound Designer. Eric Boyle, Key Grip. Richard Beausoleil, Best Boy Grip. Courtney Perkins, Assistant Camera. Dave Kudrowitz, Digital Information Technician. Bre Welch, Make-up.

Distribution: Web.

Related: Fatsmack! 30 Second Television Spot. Fatsmack! Campaign.